Sculpted by Aimee MyMascara
Our ultra black, volume-boosting mascara is designed to define, lift and lengthen in one easy application.
How to use MyMascara
Apply directly to the very root of the lash using the soft curve of the wand. Work upwards to the tip. For added volume and lift, use the wand with the curve facing upwards and gently push the lashes into shape.
Why You'll Love It
- Ultra black
- Long-wearing formula
- Coats every lash
- Pro-vitamin B5 for a healthier, more sumptuous lash
Aimee’s Top Tip:
Run your ring finger over the ends of your bottom lashes after you have applied mascara. This should capture any excess product that may fall off throughout the day.
Don’t just take our word for it, check out some of the results from our user trial!
- 98% felt the colour looks ultra black on the lashes
- 98% agreed the formula felt gentle on the eyes
- 95% felt the formula made lashes look longer
- 95% agreed the brush allows for precision application
- 93% agreed the formula didn’t flake or crumble throughout the day
- 92% agreed lashes looked more voluminous
Tested on 60 consumers aged 18+ over 7-10 days.