APIVITA Holistic Hair Care Color Protect Shampoo; a cleansing haircare solution that protects natural delicate colours from fading and increases the lifespan of hair dye. Powered by the brand’s APISHIELD HS Complex – an exclusive herbal blend that protects the scalp bioflora and strengthens hair defense against harmful aggressors, the shampoo utilises a combination of Sunflower Oil and antioxidant Vitamin E to maintain the radiance and vividness of colour, protecting it from fading and UV radiation.